NSE List Price : ₹156.00

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Category	Times
QIBs	101.08x
HNIs	81.7x
Retail	70.9x
Total : 80.94x

IPO Market Lot(s) Distribution

Application	Lot Size	Shares	Amount
Retail Minimum	2	1,200	₹219,600
Retail Maximum	2	1,200	₹219,600
S-HNI Minimum	3	1,800	₹329,400
S-HNI Maximum	9	5,400	₹988,200
B-HNI Minimum	10	6,000	₹1,098,000

About the Company

Simca Advertising, established in 2022, has emerged as a prominent provider of advertising services, specializing in Out-of-Home (OOH) media. The company offers a wide variety of OOH advertising formats, including hoardings, gantries, bus panels, bus shelters, kiosks, utility displays, and vinyl signage across Mumbai and other parts of Maharashtra.
Simca Advertising enables brands to effectively engage with their target audiences through high-quality advertising solutions. Its clientele spans multiple sectors such as advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government bodies. In addition, the firm designs tailored campaigns based on clients’ preferred locations and specific needs, helping maximize visibility and customer reach. The company also oversees around 100 outdoor advertising sites in Mumbai, strategically located along high-traffic roads, major intersections, commercial hubs, and marketplaces.

Company Financial Report

_{Amount ₹ in Crores}

Period Ended	Revenue	Expense	PAT	Assets
2023	₹11.96	₹9.84	₹1.57	₹6.07
2024	₹49.31	₹41.59	₹5.78	₹19.80
2025	₹75.09	₹61.60	₹9.98	₹36.67

Company Promoter

Fahim Batliwala

Ashma Fahim Batliwala

Know before investing

• • Strengths

  Robust OOH Market Presence & Media Network: A well-established footprint in the OOH advertising space, supported by a portfolio of over 100 media assets positioned in high-traffic areas, enabling extensive audience exposure and strong visibility.

  Strategic Alliances & Industry Connections: Well-developed relationships with brands, agencies, and government organizations help expand market access, secure premium advertising locations, and reinforce the company’s competitive edge.

• • Risks

  Dependence on Leased Media Assets: The business relies heavily on leased advertising spaces, including those sourced from promoter-linked entities. Any failure to renew leases, increase in rental costs, or operational disruptions could affect inventory availability and impact revenue generation.

  Regional Concentration Risk (MMR): A significant portion of operations is centered in Mumbai. Any local disruptions, changes in regulations, or economic downturn in the region could negatively influence business performance and revenue.

Objects of the Issue & Utilisation of proceeds

Purchase and installation of LED (“Light-emitting diode”) screens.

Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens.

Funding the incremental working capital requirements; and.

General Corporate Purpose.

Company  Address

Simca Advertising Ltd.
Bungalow No C-6,
Swami Samarth Nagar, Roshanlal Nagar,
3rd Cross Lane, Andheri (W),
Mumbai, Maharashtra, 400053
Phone: 022 – 2633 5055
Email: investor@simcaadveritising.com
Website: https://www.simcaadvertising.com/

IPO Registrar

MUFG Intime India Pvt. Ltd.
Phone: +91-22-4918 6270
Email: simca.smeipo@in.mpms.mufg.com
Website: https://in.mpms.mufg.com/Initial_Offer/public-issues.html

IPO Review

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