BSE List Price : ₹539.00

NSE List Price : ₹535.00

subscription

Category	Times
QIBs	1.5x
HNIs	0.89x
Retail	1.66x
Total : 1.36x

IPO Market Lot(s) Distribution

Application	Lot Size	Shares	Amount
Retail Minimum	1	26	₹14,950
Retail Maximum	13	338	₹194,350
S-HNI Minimum	14	364	₹209,300
S-HNI Maximum	66	1,716	₹986,700
B-HNI Minimum	67	1,742	₹1,001,650

About the Company

Purple Style Labs, established in 2015, operates Pernia’s Pop-Up Shop (“PPUS”), a multi-brand luxury fashion marketplace. The company offers its products through both offline stores and digital channels, including its own website and mobile application. Through the PPUS platform, it offers more than 2.11 lakh products across categories such as women’s wear, men’s wear, jewellery, accessories, and kids’ wear, featuring 1,312 active designer brands.

The platform showcases several renowned designers, including Seema Gujral, Anushree Reddy, Amit Aggarwal, and Rohit Gandhi & Rahul Khanna. Between FY23 and FY25, the company served more than 200,000 unique customers across 140 countries. During FY25 alone, the platform recorded 18.57 million unique visitors, 70,651 customers, and 104,856 orders across 100 countries.

Company Financial Report

_{Amount ₹ in Crores}

Period Ended	Revenue	Expense	PAT	Assets
2024	₹510.03	₹557.74	₹-47.71	₹458.39
2025	₹494.00	₹559.78	₹-188.55	₹497.05
2026	₹567.07	₹734.54	₹-285.40	₹829.60

Company Promoter

Abhishek Agarwal

Know before investing

• • Strengths

  Strong Position in Luxury Fashion: According to the 1Lattice Report, the company ranks among India’s largest and fastest-growing multi-brand luxury omni-channel fashion platforms based on revenue for FY2025. It caters to customers across both domestic and international markets.

  Expanding Global Footprint: The company has built a growing international presence with a diversified customer base across various geographies. Its key international markets include the United States, United Kingdom, Middle East, and Canada.

• • Risks

  High Dependence on Womenswear: Womenswear contributes a significant share of the company’s Total PPUS GMV, accounting for 77.70%, 75.66%, and 77.88% in FY2026, FY2025, and FY2024, respectively. Any shift in customer preferences or weakening demand for womenswear may negatively impact the company’s business and financial performance.

  Experience Centre Expansion and Operational Risks: Any interruption to the operations of the company’s Experience Centers, or challenges in expanding and scaling these centres, could have an adverse impact on its business, financial position, cash flows, operating results, and future prospects.

Objects of the Issue & Utilisation of proceeds

Investment in the wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India.

Funding towards sales and marketing expenses to be incurred by the Company.

General corporate purposes.

Company  Address

Purple Style Labs Ltd.
CTS No. 1081, Plot no. 110 TPS Village
Service Road, Western Express Highway,
Vile Parle East
Mumbai, Maharashtra, 400057
Phone: +91 22 5033 360
Email: investor.relations@purplestylelabs.com
Website: https://www.purplestylelabs.com/

IPO Registrar

Kfin Technologies Ltd.
Phone: 040-79615565
Email: purplestyle.ipo@kfintech.com
Website: https://ipostatus.kfintech.com/