BSE List Price : ₹225.20

NSE List Price : ₹230.00

subscription

Category	Times
QIBs	39.87x
HNIs	166.49x
Retail	106.76x
Total : 100.45x

IPO Market Lot(s) Distribution

Application	Lot Size	Shares	Amount
Retail Minimum	1	75	₹15
Retail Maximum	13	975	₹0
S-HNI Minimum	14	1,050	₹195,000
S-HNI Maximum	66	4,950	₹210,000
B-HNI Minimum	67	5,025	₹990,000

About the Company

Priority Jewels, incorporated in 2007, is one of the prominent players in the manufacturing of fine jewellery. The company operates across the entire value chain, from designing and manufacturing to the sale of a wide range of lightweight, affordable, and diamond-studded gold and platinum jewellery. It supplies gold and platinum jewellery directly to independent jewellers and leading jewellery chains across India, including CaratLane Trading, Kalyan Jewellers, Malabar Gold & Diamonds, Tribhovandas Bhimji Zaveri, and Senco Gold.

The company operates two manufacturing facilities in Mumbai, spread across 19,008 sq. ft. and 6,821 sq. ft., respectively. These facilities are equipped with advanced casting systems, modern CAD/CAM capabilities, and 3D printing technology, supporting precision and efficient manufacturing. As of December 2024, the company had a customer base of more than 200 customers in India, comprising 159 independent jewellers and 35 jewellery chains.

Key competitors of Priority Jewels include Khazanchi Jewellers, RBZ Jewellers, Ashapuri Gold Ornament, and Shringar House of Mangalsutra.

Company Financial Report

_{Amount ₹ in Crores}

Period Ended	Revenue	Expense	PAT	Assets
2022	₹403.57	₹396.32	₹5.37	₹231.90
2023	₹471.42	₹465.32	₹4.50	₹280.48
2024	₹410.61	₹400.97	₹7.15	₹268.99
December 2024	₹295.57	₹284.21	₹8.15	₹278.26

Company Promoter

Shailesh Sangani

Manisha Shailesh Sangani

Tushar Mehta

Aditi Karan Motla

Aashna Sangani Parikh

Priority Retail Ventures Private Limited

Know before investing

• • Strengths

  Wide Product Range: The Company offers a comprehensive portfolio of jewellery products, including rings, earrings, pendants, neckwear, bracelets, mangalsutras and traditional jewellery. Its offerings cater to both contemporary and traditional preferences, primarily for daily wear. The Company also introduced its couture collection in 2021, targeting special occasions and catering to customers across different preferences and price segments.

  Established Customer Relationships: The Company has developed long-term relationships with its customers by maintaining consistent service standards, product quality and responsiveness. Certain customer relationships have been maintained for 8–16 years. These longstanding relationships contribute to repeat business and customer retention while providing a degree of competitive advantage.

• • Risks

  Absence of Long-Term Customer Contracts: The Company primarily operates through short-term customer contracts, exposing it to potential pricing pressure and fluctuations in revenue. Any non-renewal or renewal on less favourable terms could adversely impact customer demand, revenue visibility, inventory planning and overall financial performance.

  Concentration of Manufacturing Operations: The Company’s manufacturing activities are entirely dependent on two facilities located in Maharashtra. Any disruption arising from infrastructure-related issues, natural calamities, workforce disruptions, economic conditions, civil unrest or changes in regulations could negatively impact its manufacturing operations, business continuity and cash flows.

Objects of the Issue & Utilisation of proceeds

Repayment / pre-payment, in full or in part, of certain borrowings availed by our Company

General corporate purposes

Company  Address

Priority Jewels Limited
Plot No. 121, Street No.15/18
MIDC, Andheri (East), Mumbai
City, Mumbai 400 093,
Maharashtra, India
Phone: +91 22 6767 9898
Email: cs@priorityindia.com
Website: www.priorityjewels.in

IPO Registrar

MUFG Intime India Private Limited
Phone: +91 81081 14949
E-mail: priorityjewels.ipo@in.mpms.mufg.com
Website: https://in.mpms.mufg.com/Initial_Offer/public-issues.html